Who is Fendi?

 

Recently I have been brushing up on my designer knowledge. Since working in fashion it is important to know what you are selling. Small and large designers a- like. This is one recently that I have been focusing on as it is a favorite. 

Fendi is an Italian luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in Rome in 1925, Fendi is known for its fur and fur accessories, and for its leather goods such as "Baguette", 2jours, Peekaboo or Pequin handbags.

The house of Fendi was launched in 1925 by Adele and Edoardo Fendi as a fur and leather shop in Via del Plebiscito, Rome. Since 1946, the five sisters Paola, Anna, Franca, Carla and Alda joined the company in its second generation as a family-owned enterprise. Karl Lagerfeld joined Fendi in 1965 and became the creative director of the luxury fashion label's fur and women's ready-to-wear collection (launched in 1977). Silvia Venturini Fendi, daughter of Anna, joined the iconic fashion house in 1994 and is the creative director for accessories and men's lines. Since 2001, Fendi has become a multinational brand and a part of the LVMH group.

In 2014, Fendi started making plans to use drones to show its catwalk fashions.]

In 2015, Fendi funded the restoration of the Trevi Fountain in Rome, and held the company’s 90th anniversary show over the fountain using a plexiglas floor.[ Fendi signed a partnership with the Galleria Borghese to support the museum's exhibitions for the following three years. In 2017, Fendi released a customization shop in collaboration with e-commerce platform Farfetch for made-to-order handbag designs.

Currently designing as a creative director of accessories, menswear and children at Fendi, Silvia Venturini Fendi is the only family member still working at the historic Italian business, where she was responsible for the creation of the iconic Baguette bag.


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